AI Insights · Timothy · January 2025
Top Beauty Retail Apps in Mexico: Q4 2024 Performance
Discover the performance trends of the top beauty retail apps in Mexico during Q4 2024, including download and active user insights.
In the fourth quarter of 2024, the top beauty retail applications in Mexico showcased varied performance trends, based on data from Sensor Tower.
Sephora: Compra en Línea experienced fluctuations in weekly downloads, starting at 25.4K and dipping to 18.7K mid-quarter, before recovering to 24.4K by the end of December. Weekly active users initially declined from 151.9K to 112.9K but saw a notable recovery, peaking at 192.5K.
Natura Latam began the quarter with 7.6K downloads, rising to a peak of 12.8K in mid-November, before dropping to 3K. Active users showed a slight decline from 35.6K to 33.7K over the quarter.
For Bath and Body Works México, downloads started at 2.5K, reaching a high of 13K in early December, then falling to 2.4K. Active users increased steadily from 48.9K to a peak of 88.9K, ending the quarter at 74.8K.
The Avon APP saw a gradual increase in downloads, starting at 1.2K and peaking at 5.9K in mid-November, before declining to 1.4K. Active users rose from 30.9K to 42.8K, with a slight drop to 34.2K by the end of the quarter.
Lastly, Terramar Brands showed consistent weekly downloads around 2K, with minor fluctuations throughout the quarter.
For more detailed insights and trends, visit Sensor Tower's platform.
